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Connect Snitcher to HubSpot to automatically create Companies and Contacts when visitors are identified on your website. Snitcher syncs in real-time via webhooks, maps fields to any HubSpot property, and tracks pipeline attribution to measure sourced and influenced revenue.

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Features

  • Real-time sync via webhooks - no delays
  • Auto-create Companies when new organizations are identified
  • Auto-create Contacts with revealed contact information
  • Two-way field mapping - map Snitcher data to any HubSpot property, and import any HubSpot property into Snitcher
  • Timeline activities - log website visits as activities
  • Deal pipeline tracking - measure sourced and influenced revenue

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Setup

  1. Go to Settings → Integrations → HubSpot
  2. Click Connect HubSpot
  3. Authorize Snitcher in the HubSpot OAuth popup
  4. Configure your sync settings

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Configuration Options

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Company Sync

Choose when to create or update companies in HubSpot:

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Contact Sync

Configure how contacts are synced:

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Field Mapping

Map Snitcher fields to HubSpot properties:
Create custom HubSpot properties to store additional Snitcher data like segments, tags, or first seen date.

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Import fields from HubSpot

Field mapping is two-way. Alongside pushing Snitcher data into HubSpot, you can pull any HubSpot property into a Snitcher custom field on the company. Snitcher detects the field’s type automatically (text, number, date, checkbox, or list) and keeps the value up to date on each sync. To set it up, open Settings → Integrations → HubSpot, choose the HubSpot fields to import, and either create a new custom field from each or link it to an existing one.

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Pipeline Attribution

Track how Snitcher contributes to your pipeline:
  • Sourced - Deals where Snitcher identified the company before any CRM activity
  • Discovered - Companies found by Snitcher not previously in your CRM
  • Influenced - Deals where the company visited your site during the sales cycle
  • Engaged - Companies showing repeat engagement on your website

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Troubleshooting

  • Check that your segment filters aren’t too restrictive
  • Verify the integration shows as “Connected” in settings
  • Ensure you have the required HubSpot permissions
Snitcher matches on domain to prevent duplicates. If duplicates exist:
  • Check for companies without domains in HubSpot
  • Merge duplicates in HubSpot directly
Reconnect the integration to refresh permissions. Go to Settings → Integrations → HubSpot and click Reconnect.