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Connect Snitcher to HubSpot to automatically create Companies and Contacts when visitors are identified on your website. Snitcher syncs in real-time via webhooks, maps fields to any HubSpot property, and tracks pipeline attribution to measure sourced and influenced revenue.

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Features

  • Real-time sync via webhooks - no delays
  • Auto-create Companies when new organizations are identified
  • Auto-create Contacts with revealed contact information
  • Custom field mapping - map Snitcher data to any HubSpot property
  • Timeline activities - log website visits as activities
  • Deal pipeline tracking - measure sourced and influenced revenue

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Setup

  1. Go to Settings → Integrations → HubSpot
  2. Click Connect HubSpot
  3. Authorize Snitcher in the HubSpot OAuth popup
  4. Configure your sync settings

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Configuration Options

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Company Sync

Choose when to create or update companies in HubSpot:
OptionDescription
All identified companiesSync every company Snitcher identifies
Segment-basedOnly sync companies matching specific segments
Manual onlyDon’t auto-sync, push manually from Snitcher

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Contact Sync

Configure how contacts are synced:
OptionDescription
Auto-createCreate contacts when emails are revealed
Associate to CompanyLink contacts to their company record
Update existingEnrich existing contacts with Snitcher data

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Field Mapping

Map Snitcher fields to HubSpot properties:
Snitcher FieldDefault HubSpot Property
Company NameCompany name
DomainCompany domain
IndustryIndustry
Employee CountNumber of employees
Annual RevenueAnnual revenue
LinkedIn URLLinkedIn company page
LocationCity, State, Country
Create custom HubSpot properties to store additional Snitcher data like segments, tags, or first seen date.

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Pipeline Attribution

Track how Snitcher contributes to your pipeline:
  • Sourced - Deals where Snitcher identified the company before any CRM activity
  • Discovered - Companies found by Snitcher not previously in your CRM
  • Influenced - Deals where the company visited your site during the sales cycle
  • Engaged - Companies showing repeat engagement on your website

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Troubleshooting

  • Check that your segment filters aren’t too restrictive
  • Verify the integration shows as “Connected” in settings
  • Ensure you have the required HubSpot permissions
Snitcher matches on domain to prevent duplicates. If duplicates exist:
  • Check for companies without domains in HubSpot
  • Merge duplicates in HubSpot directly
Reconnect the integration to refresh permissions. Go to Settings → Integrations → HubSpot and click Reconnect.