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Connect Snitcher to HubSpot to automatically create Companies and Contacts when visitors are identified on your website. Snitcher syncs in real-time via webhooks, maps fields to any HubSpot property, and tracks pipeline attribution to measure sourced and influenced revenue.

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Features

  • Real-time sync via webhooks - no delays
  • Auto-create Companies when new organizations are identified
  • Auto-create Contacts with revealed contact information
  • Custom field mapping - map Snitcher data to any HubSpot property
  • Timeline activities - log website visits as activities
  • Deal pipeline tracking - measure sourced and influenced revenue

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Setup

  1. Go to Settings → Integrations → HubSpot
  2. Click Connect HubSpot
  3. Authorize Snitcher in the HubSpot OAuth popup
  4. Configure your sync settings

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Configuration Options

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Company Sync

Choose when to create or update companies in HubSpot:

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Contact Sync

Configure how contacts are synced:

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Field Mapping

Map Snitcher fields to HubSpot properties:
Create custom HubSpot properties to store additional Snitcher data like segments, tags, or first seen date.

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Pipeline Attribution

Track how Snitcher contributes to your pipeline:
  • Sourced - Deals where Snitcher identified the company before any CRM activity
  • Discovered - Companies found by Snitcher not previously in your CRM
  • Influenced - Deals where the company visited your site during the sales cycle
  • Engaged - Companies showing repeat engagement on your website

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Troubleshooting

  • Check that your segment filters aren’t too restrictive
  • Verify the integration shows as “Connected” in settings
  • Ensure you have the required HubSpot permissions
Snitcher matches on domain to prevent duplicates. If duplicates exist:
  • Check for companies without domains in HubSpot
  • Merge duplicates in HubSpot directly
Reconnect the integration to refresh permissions. Go to Settings → Integrations → HubSpot and click Reconnect.