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Sync Snitcher’s company identification data to Segment.com, making it available across all your connected destinations. The cleanest approach is to call getSpotterIdentification() after the tracker initializes:

Using Callback (Legacy)

If you prefer the callback approach, define SpotterSettings before the Snitcher script loads:
No API token is required. Make sure your domain is authorised in the Spotter settings before getting started.

What Data to Send

We recommend tracking these company attributes:
Segment PropertySnitcher FieldDescription
company_namedata.name / company.nameCompany name
company_domaindata.website / company.domainPrimary domain
company_industrydata.industry / company.industryIndustry category
company_sizedata.size / company.employee_rangeEmployee range

Use Cases

Once company data flows to Segment, you can:
  • Enrich CRM records in Salesforce, HubSpot, etc.
  • Personalize experiences in tools like Intercom or Drift
  • Build audiences for advertising platforms
  • Power analytics in Amplitude, Mixpanel, or BigQuery