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Documentation Index

Fetch the complete documentation index at: https://docs.snitcher.com/llms.txt

Use this file to discover all available pages before exploring further.

Sync Snitcher’s company identification data to Segment.com, making it available across all your connected destinations. The cleanest approach is to call getSpotterIdentification() after the tracker initializes: 
// Wait for Snitcher to initialize
Snitcher.on('initialized', async function() {
  const identification = await Snitcher.getSpotterIdentification();
  
  if (identification && identification.success) {
    const data = identification.data;
    
    // Send to Segment as a track event
    analytics.track("Company Identified", {
      company_name: data.name,
      company_domain: data.website,
      company_industry: data.industry,
      company_size: data.size
    });
    
    // Or set as user traits
    analytics.identify({
      company: {
        id: data.uuid,
        name: data.name,
        industry: data.industry,
        employee_count: data.size
      }
    });
  }
});

​
Using Callback (Legacy)

If you prefer the callback approach, define SpotterSettings before the Snitcher script loads: 
<script>
  window.SpotterSettings = {
    callback: function(identification) {
      // Ignore ISP identifications
      if (identification && identification.type !== "isp") {
        var company = identification.company;

        // Sync to Segment
        analytics.track("Company Identified", {
          company_name: company.name,
          company_domain: company.domain,
          company_industry: company.industry,
          company_size: company.employee_range
        });
      }
    }
  };
</script>

<!-- Snitcher tracking script loads after -->
No API token is required. Make sure your domain is authorised in the Spotter settings before getting started.

​
What Data to Send

We recommend tracking these company attributes:
Segment PropertySnitcher FieldDescription
company_namedata.name / company.nameCompany name
company_domaindata.website / company.domainPrimary domain
company_industrydata.industry / company.industryIndustry category
company_sizedata.size / company.employee_rangeEmployee range

​
Use Cases

Once company data flows to Segment, you can:
  • Enrich CRM records in Salesforce, HubSpot, etc.
  • Personalize experiences in tools like Intercom or Drift
  • Build audiences for advertising platforms
  • Power analytics in Amplitude, Mixpanel, or BigQuery