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Sync Snitcher’s company identification data to Segment.com, making it available across all your connected destinations. The cleanest approach is to call getSpotterIdentification() after the tracker initializes: 
// Wait for Snitcher to initialize
Snitcher.on('initialized', async function() {
  const identification = await Snitcher.getSpotterIdentification();
  
  if (identification && identification.success) {
    const data = identification.data;
    
    // Send to Segment as a track event
    analytics.track("Company Identified", {
      company_name: data.name,
      company_domain: data.website,
      company_industry: data.industry,
      company_size: data.size
    });
    
    // Or set as user traits
    analytics.identify({
      company: {
        id: data.uuid,
        name: data.name,
        industry: data.industry,
        employee_count: data.size
      }
    });
  }
});

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Using Callback (Legacy)

If you prefer the callback approach, define SpotterSettings before the Snitcher script loads: 
<script>
  window.SpotterSettings = {
    callback: function(identification) {
      // Ignore ISP identifications
      if (identification && identification.type !== "isp") {
        var company = identification.company;

        // Sync to Segment
        analytics.track("Company Identified", {
          company_name: company.name,
          company_domain: company.domain,
          company_industry: company.industry,
          company_size: company.employee_range
        });
      }
    }
  };
</script>

<!-- Snitcher tracking script loads after -->
No API token is required. Make sure your domain is authorised in the Spotter settings before getting started.

​
What Data to Send

We recommend tracking these company attributes:
Segment PropertySnitcher FieldDescription
company_namedata.name / company.nameCompany name
company_domaindata.website / company.domainPrimary domain
company_industrydata.industry / company.industryIndustry category
company_sizedata.size / company.employee_rangeEmployee range

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Use Cases

Once company data flows to Segment, you can:
  • Enrich CRM records in Salesforce, HubSpot, etc.
  • Personalize experiences in tools like Intercom or Drift
  • Build audiences for advertising platforms
  • Power analytics in Amplitude, Mixpanel, or BigQuery