Zapier

Connect Snitcher to thousands of apps with Zapier. Automatically sync your identified website visitors with your CRM, marketing tools, and more.

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Setup

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1. Get Your API Key

1. Log in to your Snitcher account
2. Go to Settings → API
3. Generate a new API key
4. Copy the key for use in Zapier

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2. Connect in Zapier

1. In Zapier, search for “Snitcher”
2. Click Connect
3. Paste your API key
4. Test the connection

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Available Triggers

Triggers start your Zap when something happens in Snitcher.

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Available Actions

Actions are things Zapier can do in Snitcher.

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Available Searches

Searches let you find existing data in Snitcher to use in your Zap.

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Common Recipes

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Track Leads in Google Sheets

Build a custom reporting spreadsheet with identified companies.

1. Trigger: Organisation Enters Segment (“Hot Leads”)
2. Action: Google Sheets → Create Row
3. Map fields: Company Name, Domain, Industry, Employee Count, LinkedIn URL

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Add to Notion Database

Create entries in your Notion sales pipeline.

1. Trigger: New Organisation
2. Action: Notion → Create Database Item
3. Map to your pipeline properties

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Create Outreach Sequence

Automatically add contacts to Outreach.io sequences.

1. Trigger: Organisation Enters Segment
2. Action: Reveal Contact Email
3. Action: Outreach → Add to Sequence

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Add to Airtable

Build a custom lead database in Airtable.

1. Trigger: New Organisation
2. Action: Airtable → Create Record
3. Map fields to your base columns

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Build LinkedIn Ads Audience

Export companies to a CSV for LinkedIn matched audiences.

1. Trigger: Organisation Enters Segment
2. Action: Google Sheets → Create Row (company domains)
3. Upload sheet to LinkedIn Campaign Manager

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Alert on Discord

Notify your team in Discord when target accounts visit.

1. Trigger: Organisation Enters Segment (“Target Accounts”)
2. Action: Discord → Send Message

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Advanced Recipes

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Tag Leads from Your Target Account List

Automatically tag companies in Snitcher if they appear in your Google Sheet of target accounts.

1. Trigger: New Organisation
2. Search: Google Sheets → Lookup Row (match by domain)
3. Filter: Only continue if row found
4. Action: Add Tag to Organisation (“Target Account”)

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Enrich and Route by Company Size

Route leads to different destinations based on company size.

1. Trigger: New Organisation
2. Path A (Enterprise): If Employee Count > 500 → Notion → Add to “Enterprise Pipeline”
3. Path B (Mid-Market): If Employee Count 50-500 → Google Sheets → Add Row
4. Path C (SMB): If Employee Count < 50 → Mailchimp → Add to nurture list

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Sync Tags from Your CRM

When a deal stage changes in your CRM, update the tag in Snitcher.

1. Trigger: Close CRM → Deal Updated
2. Search: Find Organisation (by domain)
3. Action: Remove Tag (“Prospect”)
4. Action: Add Tag (“Customer”)

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Auto-Reveal High-Value Contacts

Automatically reveal contact emails for companies that match your ICP.

1. Trigger: Organisation Enters Segment (“ICP Match”)
2. Search: Find Contacts (for organisation)
3. Action: Reveal Contact Email
4. Action: Lemlist → Add to Campaign

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Cross-Reference with Technographic Data

Combine Snitcher with BuiltWith or similar to tag companies using specific technologies.

1. Trigger: New Organisation
2. Action: BuiltWith → Lookup Technologies (by domain)
3. Filter: If uses “Shopify”
4. Action: Add Tag to Organisation (“Shopify User”)

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Data Available

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Organisation Fields

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Contact Fields

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Troubleshooting

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Need Help?

• Snitcher Help Center
• Zapier Help
• Email: [email protected]