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Connect Snitcher to Google Analytics 4 to add company data as custom dimensions, enabling B2B analytics and audience segmentation.

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Features

  • Custom dimensions for company data (name, industry, size, location)
  • Server-side enrichment via Measurement Protocol
  • Multiple GA4 properties support
  • Selective dimension mapping - choose which data to sync

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Setup

  1. Go to Settings → Integrations → Google Analytics
  2. Click Connect Google Analytics
  3. Authorize with your Google account
  4. Select your GA4 property and data stream
  5. Choose which dimensions to create

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Available Dimensions

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Basic Info (Default)

DimensionDescription
Snitcher Company NameIdentified company name
Snitcher Company DomainCompany website domain
Snitcher Company IndustryIndustry classification
Snitcher Company SizeEmployee count range

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Location

DimensionDescription
Snitcher Company CityCity where company is located
Snitcher Company RegionState/region
Snitcher Company CountryCountry
Snitcher Company PostalPostal/ZIP code

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Financial

DimensionDescription
Snitcher Company RevenueEstimated annual revenue
Snitcher Company FundingTotal funding raised
Snitcher Company FoundedYear founded

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Snitcher-Specific

DimensionDescription
Snitcher SegmentsSegments the company belongs to
Snitcher TagsTags assigned to the company
GA4 allows up to 25 user-scoped custom dimensions. Choose the dimensions most relevant to your analysis.

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How It Works

  1. Visitor arrives on your website
  2. Snitcher identifies the company
  3. Company data is sent to GA4 via Measurement Protocol
  4. Data appears as user properties in your reports

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Using the Data

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Custom Reports

Create reports filtered by company attributes:
  • Sessions by Company Industry
  • Conversions by Company Size
  • Engagement by Company Country

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Audiences

Build GA4 audiences based on company data:
  • Enterprise visitors (500+ employees)
  • Technology industry visitors
  • Companies in specific regions

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Looker Studio

Connect GA4 to Looker Studio for B2B dashboards combining traffic data with company insights.

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Troubleshooting

  • Custom dimensions can take 24-48 hours to populate in reports
  • Verify the integration shows as connected
  • Check that you have traffic from identified companies
GA4 limits user-scoped dimensions to 25. Remove unused dimensions in GA4 Admin before adding new ones.
You need Admin or Editor access to the GA4 property to create custom dimensions. Ask your GA4 admin to grant access.