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Snitcher is a B2B visitor identification platform that reveals which companies visit your website. Use this documentation to install the tracker, integrate with your CRM, and access our APIs to turn anonymous traffic into actionable leads.

Getting Started

Install the Snitcher tracker and start identifying companies visiting your website.

Install the Tracker

Add the tracking script to your website in minutes. Supports all major platforms.

Cookie Consent

Configure Snitcher for GDPR compliance with automatic CMP integration.

Enhance Your Tracking

Go beyond basic pageviews with custom events and user identification.

Track Custom Events

Track button clicks, form submissions, and custom conversions.

Identify Users

Link known users (logged-in visitors) to their company sessions.

APIs & Integrations

Use Snitcher data in your own applications and integrate with your marketing stack.

Spotter API

Real-time company identification for website personalization.

REST API

Access organisations, sessions, and contacts programmatically.

Google Analytics 4

Sync company data to GA4

Google Tag Manager

Use Data Layer variables

Segment

Send data to Segment

Resources

Help Center

Step-by-step guides, tutorials, and FAQs

Reference Tables

Company sizes, industries, and country codes